Welcome to
The Corporate Fun Zone™️
Over the years at Wayfair I inadvertently revealed a speciality for facilitating the kind of benign chaos necessary to produce a hallmark of the modern corporate workplace: the "fun" company video.
The fun company video is fun but not too fun. In it, executive leadership is depicted humorously yet flatteringly so that by it, thousands of apathetic employees may be titillated while zero public relations landmines are detonated. It has no budget and the CEO has to like it. It is a remote island on which I have found myself a reluctantly adept and occasionally exhilarated survivor...
I'm like Rambo ;)
for corporate entertainment :'(
I am the de facto writer/director for all company humor videos (and hype reels and brand manifestos) internally and externally, globally. More broadly, I "own" defining and implementing humor into the Wayfair brand voice. I'm the department clown! HAHAHAHAHAHA
"Home Bodies" | writer/AD/director
Watch If You Like: Corporate jargon, proprietary ribbon dance, water cooler chit-chat, firm buns
Just-for-fun company videos, a selectión
"Wayfairian Idol" | writer/director
Watch If You Like: The Folgers jingle, soul patches,
disliking acapella, Chili's
"Home Ones" | writer
Watch If You Like: Coerced disclosures, lactose intolerance, Saabs, sadism and/or masochism
"Stevefield" | writer
One time I made Wayfair co-founder Steve Conine play all four characters in Seinfeld. Wayfair had just opened its first physical store and Steve, as Jerry, had to say, "Wasn't the whole point of the website to not have to go to the store???" Steve couldn't say it with a straight face. Sometimes business is pleasure.