Welcome to
The Corporate Fun Zone™️
Over the years I've garnered a reputation at my company for facilitating the kind of controlled chaos necessary to produce a hallmark of the corporate workplace: The Fun Internal Video.*
I write and direct all humor videos starring Wayfair's co-founders and C-suite for executive summits, events, and company-wide meetings. I also "own" defining and implementing humor into brand voice. I am the department clown. 🤡
But wait! The internal initiatives don't end there.
I am the de facto creative lead for agency manifestos and hype reels, I co-founded Wayfair's industry awards committee and assembled the trophy case for our metal, I plan department service events like branding workshops for student entrepreneurs with untapped potential, and I started Lunch Clüb, a hot office club where we go out to lunch sometimes.
*The Fun Internal Video is a tightrope of professionalism and entertainment. It must portray top brass humorously yet flatteringly and titillate thousands of indifferent employees while blithely circumventing any possible public relations landmines. It must be fun, but not *too* fun.
💪📺 Home Bodies
Writer/AD/Director
Watch If You Like:
Corporate jargon, proprietary ribbon dance, water cooler chit-chat, Tab
🎤🕺 Wayfairian Idol
Writer/Director
Watch If You Like:
The Folgers jingle, soul patches, disliking acapella, Chili's
🍗🔥 Home Ones
Writer
Watch If You Like:
Coerced disclosures, lactose intolerance, Saabs, sadism and/or masochism
Stevefeld
Writer
One time I made Wayfair co-founder Steve Conine play all four characters in Seinfeld. Wayfair had just opened its first brick-and-mortar store and Steve, as Jerry, had to say, "Wasn't the whole point of the website... to not have to go to the store???" Steve couldn't say it with a straight face. Sometimes business is pleasure.